Introduction
This time we sat down with the team behind Miftah, a brand making waves with its bold designs and growing online following.
In this interview, they share the meaning behind the name, how the brand started, and what’s next for their unique vision of streetwear.
The Interview
Q1: What does “Miftah” mean to you, and how did the brand get started?
Miftah: *“‘Miftah’ means ‘key’ in Arabic. For us, it represents opening doors, unlocking creativity, and inspiring people to chase purpose.
We started as friends making pieces in-house and wanted our brand to stand for something deeper. The name felt right because it reflects that drive to open new opportunities through our work.”*
Q2: The brand has a strong visual identity. What inspired the direction of your designs?
Miftah: *“We didn’t want to be just another streetwear label — we wanted our pieces to carry meaning and stay recognizable.
We focus on quality materials, a timeless look, and subtle details that make every drop feel special and worth keeping in your closet for years.”*
Q3:
What’s the vision for Miftah moving forward?
Miftah: “The Classic Cap reflects our roots — clean, versatile, and built to last. We wanted it to be a piece that anyone could wear while still feeling part of the Miftah story.”
Q4: Every new brand faces challenges. What has been your biggest hurdle, and how are you making sure it doesn’t happen again?
Miftah: *“Balancing growth with quality was the toughest part. Early on we tried to do too much at once, but we’ve learned to slow down and focus on the pieces that matter most.
Now we pay closer attention to production and scaling responsibly so customers always get the quality they expect from us.”*
Closing Thoughts
Miftah’s journey shows that a brand built on meaning and attention to detail can quickly stand out in the streetwear scene.
Discover the Miftah Classic Cap on their site. Click Here.
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