Justin Bieber Just Launched His New Brand, Skylrk — Here’s Everything You Need to Know

Justin Bieber just stepped into the fashion game again, this time with a fresh label called Skylrk. The drop is minimal, bold, and surprisingly wearable. No gimmicks — just well-designed pieces that feel like they actually belong in your rotation.

If you’re into subtle flexes and elevated basics, this might be your new go-to.

What’s in the first Skylrk drop?

The collection leads with raw-edge beanies in bold color options. Nothing overbranded or overdesigned — just clean cuts and a laid-back feel.

Next are the sunglasses — dropped in four colorways, shaped with that chunky, bubble-frame style that feels both futuristic and nostalgic. They’re loud, but in the right way.

On the footwear side, there are two silhouettes: beach slides and a pair of sculptural mules that feel like they came from a museum gift shop in the year 2045. Weird in the best way.

Then there are the hoodies both zip-up and pullover options, with a big, boxy fit and muted branding. If you saw that paparazzi pic of Bieber in the oversized yellow hoodie earlier this year — yep, that was Skylrk.

Let’s talk pricing

It’s not fast fashion, but it’s not ridiculous either. Beanies come in at $40, slides at $80, mules at $180, sunglasses at $200, and hoodies range from $140 to $160. That places Skylrk in the mid-tier designer bracket — justifiable for the look and quality.

Why Skylrk stands out

A lot of celeb brands feel like vanity projects. Skylrk doesn’t. The visuals are sharp. The branding is muted. And the whole aesthetic leans more into “experimental lifestyle brand” than “merch drop.”

Everything is available now at skylrk.com. No extra rollout, no retail partners — just a clean launch, straight to the customer.

Final Thoughts:

Justin’s been wearing Skylrk quietly for a while, and now we finally know what it was leading up to. If you’re into streetwear but want something a little more refined this might be your lane.

Whether it tops Drew House? That’s up for debate.

But Skylrk is officially in play.