ATOL Brings Back “Positive Thoughts Only”  Here’s What You Need to Know

Always Thinking Out Loud (ATOL) isn’t just making clothes, they’re building a mindset. With the return of their “Positive Thoughts Only” release, the brand is bringing back more than just a hoodie, it’s a movement stitched with meaning. We tapped in with ATOL to talk about what’s new, what they’ve learned, and what’s next.

“Positive Thoughts Only” has become a signature for you, what inspired that message?

"Honestly the signature is a motto we choose to live by. It encapsulates everything our brand stands for. The play on words was clever after adding 'Unlimited' before the abbreviation P.T.O. to remind many of the time off you get paid for at work."

This one hits deeper than a slogan, it’s something they live by and want you to carry too.

Are there any new details fans should look for in the restock?

"The circular gemstones are a classic detail that most seem to recognize. In terms of physical details; with actual details regarding the drop, the time will be 1PM on Friday May 9th. With free shipping exclusively to VIP members. To attain membership you must register with your email on the form within our web-store."

Translation: get locked in early or you might miss out, VIPs get first dibs.

The messaging around mental health and burnout is powerful. How important is that mission to your brand identity?

"Mental health is what ATOL is about. We encourage all our members to actively pursue the many ways to live healthy, mentally. Burn-out is real and it takes a village to combat. We provide therapy through various art forms like clothes, products, and graphic design. This lines up hand in hand with our brand identity."

That clarity and purpose is what sets ATOL apart every piece carries intention.

What does “Unlimited PTO” mean to you beyond the words on the piece?

"Anything you do should be in some way, shape, or form; if done knowingly, should reflect positive thought. Unlimited embrace that idea of an infinite amount of positive energy."

Your last drop sold out, what’s been the biggest lesson since then as you prepare this restock?

"The restock is back to serve the community that was unable to secure one the first time. We have grown stronger since last summer. It was only fair and made sense to give our loyal community another chance at claiming this art piece. The biggest lesson I learned is to actually learn from my community and have them guide us on the journey to mental restoration. The mission started with just me and had grown to over 3,000 current supporters. Now the voyage is not only for me, but for us!"

Don’t Miss Out

The “Positive Thoughts Only” restock goes live Friday, May 9th at 1PM EST. If you missed the first drop, this is your second shot. Sign up for VIP access to catch it early and get free shipping. ATOL’s not just giving you a hoodie—they’re giving you something to carry with pride.